Our partner grantees are diverse, covering a broad range of communities and issues. That’s why, in 2022, Zoom Cares completed a grant round focusing on organizations taking an intersectional approach to systemic change on climate justice, social equity, youth mental health, and/or education. We know that the challenges facing our world and the people in it don’t fit neatly into boxes. While our community-centered approach hasn’t changed, our grant process has evolved. I’m extremely humbled that we get to be a small part of their journey, and grateful that we, at Zoom, can help connect people and have a positive social impact on the world. This report shares their stories, triumphs, and commitment to change. They’re continuing their tireless work to help those affected by social inequity, climate disasters, mental health issues, and more. They’re taking hold of new opportunities to connect with and serve their communities. We’ve been inspired by organizations that have emerged from the past few years ready to adapt. Our third annual social impact report highlights our phenomenal partners making an impact in their communities. We’re constantly evolving our approach, always striving to express our value of Care in an authentic way. And this year, with nonprofits facing new challenges, we came together with them to find new ways to adapt and to figure out how we can best serve our global community using all the resources at our disposal. We started Zoom Cares in 2020 during a transformative moment in time. If donors give their permission, Pledge shares their names and email addresses with the nonprofits to which they donate.īefore the Zoom donate button’s launch, Citron says, nonprofits used Pledge’s virtual event technology in events streamed on Facebook Live and Instagram Live as a way to collect donor data on platforms that are notoriously stingy about sharing that information with nonprofits.That’s what Zoom Cares, our global social impact arm, is all about. The new Zoom donate button is similar to Facebook’s donate button - but with a critical difference. The company says nonprofits that add the button to their fundraising events on Zoom can expect to see 50 percent more donors make contributions during the event. Attendees who contribute also get access to special theme backgrounds that signal they’ve donated. Immediately after they make their gift, they receive a tax receipt by email, and their name is added to a live ticker of donors on the video feed. The panel includes the name of the nonprofit the campaign supports, the drive’s fundraising goal, and a running tally of the people in the Zoom session who have donated.ĭonors can contribute by text or through the donate form on Zoom. The app translates the campaign link into a panel that pops up on the right side of the screen for all call participants. Nonprofits that aren’t in the database can work with Pledge’s support team to get approved and added to the list.Īfter event hosts complete the campaign form, Pledge generates a link for hosts to drop into the chat on their Zoom calls. They can start a campaign by selecting at least one charitable beneficiary from the more than 2 million nonprofits in Pledge’s global charity database. Free and paying users of Zoom can activate the donate button by going to their Zoom account settings, switching on Zoom Apps, and installing the free app.
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